BBA (Top-Up) Degree
Bachelor of Business Administration (Top-Up)
BBA (Top-Up) Degree Overview
The B.B.A. Top-Up program is designed to provide students with practical knowledge of the corporate world that is essential in the 21st century. This degree equips students to make effective managerial decisions and communicate successfully with others.
During the program, students will gain knowledge in a variety of subjects, including business management, human resource management, finance, marketing management, logistics, and supply chain management. This comprehensive education will prepare them for employment in a variety of industries.
Specializations To Choose From
- TTM310 Sustainable Tourism (7.5ECTS)
A sustainable tour must fulfil the visitor
travel thirst while keeping the local community intact and without harming the biodiversity of the area.
This module will give learners a better insight into the complexities of creating and hosting sustainable
tours. - TTM320 Tourism Marketing (7.5ECTS)
This module will give learners valuable
insight into tourism marketing and how to create and promote tours that a customer would love and enjoy. - TTM330 Strategic Travel Management (7.5ECTS)
This module explores the strategies
behind travel and tourism management. After completing this module, a student will better understand the ins
and outs of the daily operations of a travel agency. - TTM340 Travel and Tourism Risk Management (7.5ECTS)
This module will give
learners the knowledge to understand the steps behind travel and tourism risk management. - TTM350 Corporate Travel & Tourism Management (7.5ECTS)
This module explores
corporate travel and tourism and gives insight into how corporations create and manage travel policies. - TTM360 Trends in Travel and Tourism (7.5ECTS)
This module looks at the trends in
the tourism industry by exploring topics such as booking trends, destination insights, marketing in the
travel industry, and travel budgets. - TTM370 Management of Travel Agency (7.5ECTS)
This module explores the strategies
behind travel and tourism management. After completing this module, learners will better understand the ins
and outs of the daily operations of a travel agency. - TTM380 Travel and Tourism Management Capstone Project (7.5ECTS)
This module will
allow learners to demonstrate their knowledge of both theories and the understanding of practical
applications in the business world. By completing the Capstone Project, students will demonstrate their
abilities to apply the necessary theories in real-world applications.
- HHM310 Housekeeping Management (7.5ECTS)
This module will provide learners
with an understanding of the responsibilities of managing the housekeeping division, inventory management,
and cleaning procedures. - HHM320 Food and Beverage Management (FBM) (7.5ECTS)
This module will equip
learners with an understanding of managing food cost, controlling quality and standards, and handling
inventory. - HHM330 Strategic Facility Planning (7.5ECTS)
This module will provide
learners with the practical knowledge of the required steps to strategize and plan for facility expansions. - HHM340 Sustainable Hotel and Hospitality Management (7.5ECTS)
This module
looks into how the hospitality industry can decrease its use of resources, and take a more sustainable
approach to manage their impact on the environment. - HHM350 Hotel Business Marketing (7.5ECTS)
In this module, learners will
learn the necessary strategies to market a hotel to the 21st-century customer. This module covers topics
such as the use of an online travel agency, revenue management strategies, and the importance of effective
digital marketing. - HHM360 Hotel Financial Management (7.5ECTS)
This module also focuses on loan
repayment and reliable financial indicators that examine the finances of a hotel. - HHM370 Hotel Event Management (7.5ECTS)
This module looks into all of the
behind-the-scenes efforts that event managers handle in order to meet the customers’ expectations. - HHM380 Hotel and Hospital Management Capstone Project (7.5ECTS)
This
module will allow learners to demonstrate their knowledge of both theories and the understanding of
practical applications in the business world. By completing the Capstone Project, students will demonstrate
their abilities to apply the necessary theories in real-world applications.
- MKT310 Marketing Image Branding and Recognition (7.5ECTS)
This module will look at the
techniques that marketers use to promote and market the consistent identity of their brands to consumers. It
focuses on topics such as positive branding, brand identity, brand image, and branding marketing strategies. - MKT320 Social Media Management (7.5ECTS)
This module will look into the strategies and
tools used by social media marketers to strategically promote value for companies’ brands. - MKT330 Integrated Marketing Communication (7.5ECTS)
This module
will help a student to learn the necessary strategies to create an integrated marketing platform for a
company. - MKT340 Digital Marketing (7.5ECTS)
This module develops a
student’s insight into the digital marketing world. It covers topics such as digital marketing strategies
and digital marketing analytics. - MKT350 Consumer Behaviour Outline (7.5ECTS)
Consumer behaviour is the study of
understanding why consumer act and respond in a certain manner and an awareness of the behaviour principles
to developing effective marketing strategies. - MKT360 Sales Management (7.5ECTS)
This module will help students understand the process
behind managing sales. It focuses on topics such as setting sales objectives, managing customers, and how to
align sales goals with the costumers’ needs. - MKT370 Marketing Research & Analysis (7.5ECTS)
Marketing research encompasses
multiple techniques from collecting direct consumer data to both qualitative and quantitative analysis of
data. This module will help students better understand the techniques used by market researchers to analyse
the markets. - MKT380 Integrated Marketing Communications Capstone Project (7.5ECTS)
This module will
allow the student to demonstrate his/her knowledge of both theories and the understanding of practical
applications in the business world. By completing the Capstone Project, students will demonstrate their
abilities to apply the necessary theories in real-world applications.
- IBM310 International Business Management (7.5ECTS)
This module explores fundamental
concepts of business on a global scale and develops the learner’s understanding of the interdependent
intricacies of international trade, politics, and culture, and their impact on international business
management - IBM320 Managing International Workforce (7.5ECTS)
Multinational firms deal with
different cultures, customs, and practices from their employees, and have to create policies that are both
fair and respectful of their employee’s multicultural traditions. This module will help the student look at
all of the different complexities of managing a diverse workforce. - IBM330 International Business Environment (7.5ECTS)
The international business
environment includes many different topics from supply and demand, tariff and taxes, to the political
climate and more. This module explores the multidimensional aspects of the international business
environment. - IBM340 International Economics (7.5ECTS)
International Economics is the module that
explores why countries trade with each other, who regulates trade, and how trade is conducted between
countries. - IBM350 International Marketing (7.5ECTS)
International Marketing is the application of
marketing principles in multiple international markets. This module, International Marketing, looks into the
social, political, economic, and environmental factor of marketing. - IBM360 Import and Export Management (7.5ECTS)
This module will look at the necessary
strategies used to import and export goods, how to properly document inbound and outbound products and to
effectively use trade agreements to the benefit of the company. - IBM370 International Trade and Contemporary Issues (7.5ECTS)
Trade policies affect which
country an international corporation can operate, and conduct business. This module will help to develop a
learner’s ability to assess the international trade environment. - IBM380 International Business Management Capstone Project (7.5ECTS)
This module will
allow the learner to demonstrate his/her knowledge of both theories and the understanding of practical
applications in International Business Management. By completing the Capstone Project, learners will
demonstrate their abilities to apply the necessary theories in real-world applications.
- FIN310 Financial Analysis (7.5ECTS)
This module will aid learners to develop a better
understanding of financial terminology while acquiring the necessary skills to begin to understand financial
ratios and equations. - FIN320 Budgeting (7.5ECTS)
This module helps learners to understand the budgeting
processes of preparing, prioritising and itemising revenues for a given period of time. - FIN330 International Finance (7.5ECTS)
This module explores global finance and economics
including foreign exchange markets, international financial markets, currency derivatives, and international
risk management and also examines monetary transactions that occur between two or more countries. - FIN340 Application of Fin-tech for Financial Services (7.5ECTS)
This module explores
modern technology in the financial world and what applications are needed to create, track, update and audit
financial records and financial transactions. - FIN350 Financial Markets and Institutions (7.5ECTS)
This module explores topics such as
central banks and financial intuitions, retail and commercial banks, brokerage firms, and insurance
companies. - FIN360 Financial Risk Mitigation Management (7.5ECTS)
This module looks at the planning,
controlling, and execution of risk mitigation policies that will help a person make better sound financial
decisions. It explores the strategies of risk mitigation in the financial service industry. - FIN370 Corporate Finance (7.5ECTS)
In this module, learners will learn about the sources
of funding for capital structures and begin to understand what actions a finance manager takes in order to
increase a corporation’s value for its shareholders. - FIN380 Finance Capstone Project (7.5ECTS)
This module will allow the learner to
demonstrate his/her knowledge of both theories and the understanding of practical applications in the
business world. By completing the Capstone Project, learners will demonstrate their abilities to apply the
necessary theories in real-world applications.
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